Digital Signage Philippines

Christie Celebrates Ten Years of Environmental Initiatives

April 25, 2016 Jessel Munoz 0

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Environmental programs includes major projects to reduce waste, energy consumption 
 
CYPRESS, Calif. – (April 22, 2016) – Christie®, a leader in creating and sharing the world's best visual and audio experiences, is proudly celebrating the 10-year anniversary of its Environmental Management System (EMS). The system, based on ISO 14001, focuses on building and continually improving Christie’s environmental performance. 
 
 
The EMS encompasses numerous environmental programs including waste reduction, recycling, water and electricity reduction, facility and operational improvements, with a significant net CO2 reduction. 
 
Chairman, president and CEO Jack Kline said, “We’ve introduced numerous programs to reduce our carbon footprint. These initiatives are an investment in the future and, what is unquestionable, is the ultimate impact on the environment. I want Christie to set an example for other companies; we take this seriously and don’t intend on slowing down.” 
 
Initiatives include the installation of 2,190 solar panel modules on the Ushio (Christie’s parent company) and Christie office buildings in Cypress, California. The panels produce 833,000 kWh annually, reducing CO2 emissions by 814,807 pounds and power consumption by up to 28 percent. Christie MicroTiles® installations in the lobbies of Ushio and Christie (Camden Drive) display the amount of energy that the solar panels produce in real-time. 
 
At Christie’s manufacturing headquarters in Kitchener, Ontario, a 35,000 square foot warehouse was converted to office space using environmentally conscious techniques aligned with LEED Gold. The space includes daylight harvesting, energy conserving lighting with high-efficiency HVAC automation, sound masking and carefully selected interior materials. Overall, environmental related projects in Christie’s Kitchener facility resulted in a 47 percent decrease in natural gas consumption and a 27 percent decrease in water consumption between 2004 and 2015. The facility also boasted a 60 percent waste diversion improvement over the 10-year period. 
 
 
In Cypress, Christie renovated its Network Operation Center (NOC) with refurbished data center equipment, including computer room cooling units and battery backup and flooring from renewable resources, which also helps maintain a low-static environment. 
 
Employee engagement with Christie’s environmental programs has been and continues to be a critical success factor. “There is always a tendency to believe that the efforts of individuals are insignificant, but working together with everyone engaged creates a meaningful result,” says CEO Jack Kline. 
 
In 2014, Christie employees initiated a project to reduce the amount of LDPE#4 foam sent out as waste. Staff worked with the primary packaging supplier to pick-up foam used in raw material packaging from Christie for processing back into a raw material form. This allowed Christie to be among the first manufacturing companies in the region to remove this product from its waste stream. 
 
“When it comes to the environment, we only have one planet and it’s up to all of us to take care of it,” says Kline. “Ten years ago, when we started our environmental management program, we took this very seriously; we wanted all of our employees to be a part of it. To do so, we had to create a vision, and that was to constantly improve what we’re doing to preserve the environment.” 
 
Find out more about Christie’s environmental initiatives. 
 
 
About Christie® 
 
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit <a href="http://www.christiedigital.com/">www.christiedigital.com</a>. 
 
 
“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. DLP® is a registered trademark of Texas Instruments.
 
 
 
 
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Environmental programs includes major projects to reduce waste, energy consumption CYPRESS, Calif. – (April 22, 2016) – Christie®, a lea...

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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-pEb7hxnoeJg/VqpEYEKeeNI/AAAAAAAAH0s/7MN_Oah7b7M/s1600/lloydtronco18.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="245" src="http://3.bp.blogspot.com/-pEb7hxnoeJg/VqpEYEKeeNI/AAAAAAAAH0s/7MN_Oah7b7M/s320/lloydtronco18.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Lloyd Tronco, Convenor of the Philippine Forum on 
Digital Out Of Home Media</td></tr>
</tbody></table>
Despite the growing acceptance of outdoor media as a mainstream medium, OOH still has a long way to go in terms of reaching a status of reverence. Almost everyone in the circle of advertising and media are familiar with the blatant absence of regulation in the medium brings about a Wild,Wild West mentality among vendors.  By saying so, placements are not controlled in terms of position, size, and execution.  Take that further into Digital Out-Of-Home and everything gets even more confusing. 
 It is not just the rates and variety of packages that clients and planners need to contend with, it is also the understanding of the nuances of the medium which practically everyone in the industry, including creatives, need to come to grips with. 
 
<a href="http://1.bp.blogspot.com/-RlYYZUPR-Mc/VqpKLhiTjLI/AAAAAAAAH08/yCUerIT-nGE/s1600/dooh022.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>It was for that reason that in the early days of digital signage, the Philippine Center for Out-Of-Home Media Research and Science spearheaded the First Philippine Forum on Digital Out-Of-Home Media.  That took place in 2010 and a clear 5 months before there was even a Digital Signage World Asia in Singapore!  At the First Philippine Forum on Digital Out-Of-Home Media, we were greatly elated to have DOOH guru Manolo Almagro to be with us.  At that time, he was still residing in the country doing his consulting for Jollibee and Globe.  Year after that, we had DOOH 2 which again was a big hit having Ricky Baizas of Nestle and no less than Bob Michaels of the Digital Screen Media Association. 
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-RlYYZUPR-Mc/VqpKLhiTjLI/AAAAAAAAH08/yCUerIT-nGE/s1600/dooh022.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="209" src="http://1.bp.blogspot.com/-RlYYZUPR-Mc/VqpKLhiTjLI/AAAAAAAAH08/yCUerIT-nGE/s320/dooh022.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">DOOH.2 with Bob Michaels, Ricky Baizas, and Christian Besler</td></tr>
</tbody></table>
 
On the third year, it just got bigger.  Thanks to Willy Soong who was the newly appointed distributor of Daktronics, the DOOH 3 took place at the Jaguar Lifestyle Center in BGC.  Ron Graham flew in to Manila, as did the folk from Christie, Julianna Tong and the gents from Daktronics.  Research guru Jay Bautista also weighed in. From there, we somehow slid back.  There was a DOOH 4 but it was not of the scale as DOOH 1, 2, and 3.  Zeno Martinez and myself know the reasons why the momentum tapered off, but it is not for us to discuss here.  Nevertheless, young as it is, there has to be a constant stream of "Learning Series" to feed and fuel the proper use of digital signage. As it is, all we see are display ads which hardly maximize the full potential of the LED and LCD screens.  Yes, the images are moving, but that is all there is to it. So the education must continue.  As usual, Bing Kimpo and I by default are the voices crying out in the wilderness trying our best to advocate good use of Digital OOH. It is my hope that this year, 2016, the stakeholders of Digital Signage and DOOH will rally behind further educational events.  After all, once the clients/advertisers see that DS/DOOH works, anything invested towards the educational events will pay off. Then DOOH ads will no longer be the mere moving displays of re-purposed TVC edits as we are so used to seeing. 
 
 
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